ClassPass Deepens Its Food & Beverage Integration Featuring SunLife Organics

ClassPass users in 10 cities can now order SunLife Organics through the app, as the platform expands its push into food, beverage and holistic wellness

Starting today, ClassPass users in ten major U.S. cities, including New York City, Los Angeles, San Francisco, Austin, Chicago, Miami, San Diego, Nashville, Las Vegas and Boulder, can now order from the renowned smoothie and wellness brand SunLife Organics directly through the ClassPass app.

This launch builds on ClassPass’s strategic expansion of its food and beverage offerings, first introduced in March 2024. At that time, the company began allowing members to redeem credits at select healthy eateries in New York and Miami, a move that signaled a broader commitment to holistic wellness beyond fitness and spa services.

As ClassPass has broadened from fitness to include spa services, pickleball and beauty experiences, the platform has leaned into demand for a richer wellness offering. A recent collaboration with WeWork also enabled members to book flexible workspaces using ClassPass credits.

This partnership with SunLife Organics follows a series of major developments for ClassPass in 2025. Earlier this year, Mindbody, ClassPass and Booker were unified under a new parent brand called Playlist, with Fritz Lanman appointed CEO. The rebrand reflects a broader strategy to integrate wellness offerings, supported by shared AI-powered tools and infrastructure.

ClassPass has also reported strong growth, with a 44% year-over-year increase in reservations as of May. Despite ongoing debate among studio owners, the platform continues to position itself as a tool for generating incremental revenue and attracting new clients: data shows that 94% of users are new to the studios they visit. With nutrition now being further built out on its platform, ClassPass is further shaping its role in the wellness landscape.