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The Bar Method site
Case Studies

Franchisee Spotlight: The Bar Method in Silicon Valley & Bay Area

Pandemic-tested and growing, these long-time Bar Method owners built more than a business — they built a community.

Collin Helwig • Oct 23 2025
Fitness

Miami’s Boutique Fitness Scene Gets High Scores for Hospitality

According to The Fit Guide's newest report, South Beach studios outperform NYC and LA when it comes to pre and post-class services.

Courtney Rehfeldt • Oct 22 2025
Strong Pilates co-founder Michael Ramsey
Fitness Business

CEO Corner: Strong Pilates’ Michael Ramsey on Winning in a Crowded Market

Australia-founded Strong Pilates is eyeing mega-expansion in the U.S. with its concept that combines cardio, strength and reformer Pilates.

Josh Liberatore • Oct 22 2025
Wellness

Experts Tout the Mental Health, Community-Building Benefits of Saunas

At a Global Wellness Institute event discussing the latest research around saunas, mental and social well-being dominated the conversation.

Ani Freedman • Oct 22 2025
Tech

Oura Signs Licensing Agreements With Smart Ring Rivals Following ITC Ruling

Oura has entered into new multiyear patent licensing agreements with fellow smart ring makers RingConn and Omate, expanding its network of collaborations across the category.

Elizabeth Ostertag • Oct 22 2025
woman poses during the CrossFit Games
Fitness

CrossFit Games Returning to California for 20th Anniversary

The 2026 CrossFit Games will be held in San Jose’s SAP Center, marking CrossFit's return to its California roots.

Courtney Rehfeldt • Oct 22 2025
Interior of a CR Fitness-owned Crunch gym
Fitness

Crunch Franchisee CR Fitness Gets $350M Investment To Fuel More Expansion

CR Fitness Holdings, the largest Crunch Fitness franchisee, lands a $350 million investment to expand amid record HVLP gym growth.

Courtney Rehfeldt • Oct 22 2025
Amanda Katz
Trainer Talks

Pilates & ‘Heated Everything’: Equinox Trainer Amanda Katz on Top Group Fitness Trends

From Pilates to heated classes to the rise of strength training, Katz spoke with ATN about the group fitness trends she's seeing at Equinox.

Ani Freedman • Oct 22 2025
BUBS Naturals
partnership

5 Ways Nutrition Solutions Can Drive Gym Growth

How BUBS Naturals helps gyms fuel performance, recovery and long-term member trust, according to the brand's co-founder.

Athletech Studios • Oct 22 2025
Fitness

Boutique Fitness Is Growing Up, Yearly Data Suggests

Xplor Mariana Tek’s 2026 Report shows boutique fitness is entering a steadier phase, with attendance on track to surpass pre-pandemic levels.

Courtney Rehfeldt • Oct 21 2025
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