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New Report: The Business of Wellness, Recovery & Longevity

Explore the trends shaping the future of wellness.

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overweight woman measures her waist
Wellness

Why America’s Obesity Crisis Is Complicated

While obesity rates have fallen in some U.S. States, researchers warn that current definitions don't paint a full picture of America's weight crisis.

Courtney Rehfeldt • Oct 21 2025
Hyrox coaches inside a gym
Finance

Hyrox Taps One FIIT To Scale In-Gym Training Tech

Hyrox is partnering with One FIIT to build and deploy its Performance Hub, which will scale Hyrox-themed classes to gyms worldwide.

Ani Freedman • Oct 21 2025
Wellness

New ‘SkinGPT’ Tool Uses AI To Predict Facial Aging. Noom Is Its First Adopter

Noom teams up with Haut.AI to launch Future Me, a tool that lets users preview how lifestyle choices could visibly shape aging and wellness.

Courtney Rehfeldt • Oct 21 2025
Wellness

Plunge Taking Part in Academic Study on the Benefits of Saunas, Cold Therapy

Plunge has partnered with the Medical University of South Carolina to provide its cold plunge and sauna systems for use in research studies.

Ani Freedman • Oct 21 2025
entrance at Prenuvo's NYC location
Reviews

I Tried Prenuvo’s Enhanced Full-Body Scan With MRI & Bloodwork

ATN reviews Prenuvo’s Enhanced Screening, which combines a full-body MRI with bloodwork to create a complete picture of internal health.

Elizabeth Ostertag • Oct 21 2025
WellnessSpace Brands
partnership

Recovery Is the Next Frontier for Personal Trainers

For decades, personal trainers have been the front-line guides to health and fitness. Clients don’t just follow their programming; they emulate their habits, take their advice to heart and measure progress against the standards trainers set. Trainers hold a uniquely powerful role in shaping how people think about movement, nutrition — and increasingly, recovery.

Athletech Studios • Oct 21 2025
Finance

Coinbase CEO’s Longevity Startup Raises $45M From Eli Lilly & Others

NewLimit, co-founded by Coinbase CEO Brian Armstrong, raised $45 million from Eli Lilly, Duke, and more to advance its anti-aging medicines.

Courtney Rehfeldt • Oct 20 2025
Wellness

WeightWatchers, Amazon Team Up for Fast-Tracked Weight-Loss Meds

WeightWatchers has teamed with Amazon Pharmacy to simplify access to GLP-1 weight-loss drugs with real-time stock updates and home delivery.

Courtney Rehfeldt • Oct 20 2025
Peloton instructor works out with a dumbbell
Fitness

Peloton Partners With Academic Hospital for Injury Prevention & Recovery Classes

The partnership allows Peloton members to access exclusive content for joint and muscle pain, injuries and orthopedic conditions.

Ani Freedman • Oct 20 2025
Fitness

Centr Launches ‘The Foundation’ Women’s Strength Training Program

The program, which is now available, features three core strength sessions per week plus optional mobility and conditioning days.

Courtney Rehfeldt • Oct 20 2025
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