The biotech and pharma giant’s “Science Delivers” initiative comes in the face of political polarization impacting researchers and the general public
Bayer is making a public declaration of the importance of scientific research and advancement in a new campaign that coincides with World Science Day.
The pharmaceutical and biotechnology company launched its “Science Delivers” campaign as an effort to help scientists, educators, media and everyday people to learn how to spot misinformation and push back against fearmongering and pseudoscience.
The campaign is timed as conflicting ideologies penetrate the scientific community, while uncertainty threatens American scientific research with pulled funding and mass government layoffs.
“As a science-based company, science is at the heart of everything we do – whether it’s developing new tools and technologies for farmers, patients or everyday consumers,” said Bayer’s head of sustainability and crop science communications Jess Christiansen. “Today, on National Science Day, is the perfect time to launch a campaign that recognizes the import role that science plays in our lives, celebrate its impact and challenge misinformation.”
There will be an interactive website, a video running nationally, ads promoting the campaign and oversized “Science, Sealed, Delivered” mailboxes at select events and locations, including most recently at the World Food Prize’s 2025 Borlaug Dialogue in Des Moines, Iowa.
Those mailboxes will serve to consolidate stories about how science has sparked change, inspired hope or initiated progress in their lives and communities. Each mailbox has a QR code to drop a digital postcard, after which the stories will be showcased on the campaign website.
As part of the campaign, Bayer is also releasing a “Declaration on Science” in publications including the Wall Street Journal, the Washington Times and Politico, which states:
“We must strive to be healthier, more sustainable, and focused on what innovation can bring to improve society. We must celebrate science and continue every day to innovate. To find the next cure. To find the next breakthrough.”
The campaign is timed amid a growing trend of wellness companies leaning into scientific experts as a method to establish credibility and boost science-backed branding. Brands like Next Health, Bon Charge, Therabody, SWTHZ and Ammortal have recently brought in experts, including medical doctors, as officers or as part of a scientific advisory board to oversee product development and research.
