Xponential+ branded training spaces are headed to hotels, universities, and corporate campuses nationwide as XPOF continues to grow
Xponential Fitness is continuing to expand in the upcoming new year, heading to high-traffic zones, further strengthening its boutique–style fitness brand power.
The global franchisor of boutique fitness brands has partnered with Aktiv Solutions, a functional fitness facility design and supply company, to launch a series of immersive exercise equipment experiences. The fitness experiences will be designed specifically for resorts, hotels, high-end multi-family housing properties and universities, and corporate campuses.
As a result of the collaboration, Aktiv’s Gym Rax functional training bays will now offer thousands of Xponential+ on-demand classes, providing a digitally connected fitness space.
The immersive fitness experiences will roll out next year.
Joining forces with Aktiv further showcases Xponential’s popular brands, says Anthony Geisler, CEO of Xponential Fitness. In XPOF’s Q2 earnings call, Geisler remarked that the fitness franchisor’s successful collaborations are a key growth driver, having seen wins by teaming with Lululemon’s MIRROR, LA Fitness, energy drink brand Celsius, and Princess Cruises.
The latest partnership with Aktiv will allow guests and residents easy access to guided boutique fitness experiences from Xponential’s Club Pilates, CycleBar, Pure Barre, Rumble, StretchLab, and YogaSix brands.
“We are excited to partner with the creator of the world’s most functional and effective exercise spaces to bring Xponential+’s classes to an even broader group of fitness enthusiasts,” said Geisler. “Together with Aktiv, Xponential will now physicalize the on-demand experience, bringing our digital offering to new locations beyond the four walls of our studios and into non-traditional spaces, including world-class hotels, university campuses, luxury apartment buildings and more.”
Aktiv’s well-established commercial footprint will provide Xponential+ with direct access to many high-traffic zones, which the two estimate totals four billion annual workouts in the United States alone. Offering top-tier fitness experiences is now elemental in attracting a traveler or a home buyer, points out Aktiv’s CEO.
“The commercial fitness industry has become increasingly competitive, and operators of all types can no longer simply offer traditional equipment solutions; they must also deliver relevant, innovative training apparatus and content tailored to energize and guide guests in their fitness experience,” said Bryan Green, CEO of Aktiv.
“Travelers increasingly book hotels for their amenities; applicants accept job offers based on corporate benefits packages; and residents, now more than ever, seek out superior fitness centers when renting apartments. Together with Xponential’s world-class instructor led virtual experiences, we will now help our clients further elevate their fitness facility appeal by delivering this best in boutique offering to each fitness space we design.”
Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.