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New York Sports Club and Vasa Fitness launched first-of-their-kind AI personal training apps, signaling a new era in how gyms leverage artificial intelligence.
The HVLP operator is bringing the AI revolution to its personal training ecosystem, amplifying personalization.
Vasa Fitness, a low-price gym operator with boutique-style offerings, has named Michael Osanloo as its new CEO.
As fitness consumers embrace weightlifting more than ever before, big-box gyms are embracing new offerings such as lifting-only rooms stocked with advanced equipment.
Vasa Fitness added seven new clubs and 335,000 new members this year as it stakes its claim as one of the industry's top HVLP gym brands
Vasa Fitness is investing $30 million to expand boutique-style classes and upgrade equipment across its 64 clubs.
Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market share away from boutiques?
Vasa Fitness, a fast-growing HVLP operator, welcomed Chris Griebe as chief operating officer and Danielle Petersen as chief marketing officer.
Vasa Fitness is expanding studio lft to more clubs, with a national rollout in 2026, as demand grows for coach-led strength training.
ATN breaks down some of the trends likely to drive the future of wellness and recovery inside gyms across America.
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