Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
The rapidly growing gym brand credits equipment provider Life Fitness/Hammer Strength with building out floors that center today's most important modality
The 72-location HVLP gym operator will bring Hyrox training to 10 of its clubs to start, with further expansion planned
Artificial intelligence is changing the trainer-client relationship, the business model and the price tag. Here’s what those on the front lines say
The HVLP operator will sponsor up to 150 trainer certifications for its staffers annually as gyms look to strengthen their coaching pipelines amid growing personal training demand
Leaders from Vasa Fitness and Coherent Solutions shared their thoughts on what to prioritize and what to avoid when investing digitally.
Crunch Fitness has launched Crunch Reform Pilates, a new reformer Pilates studio concept rolling out across 20 gym locations this summer.
Hims & Hers affiliating with top fitness brands marks a win for the industry, increasing visibility and furthering the fitness-as-healthcare movement.
New York Sports Club and Vasa Fitness launched first-of-their-kind AI personal training apps, signaling a new era in how gyms leverage artificial intelligence.
The HVLP operator is bringing the AI revolution to its personal training ecosystem, amplifying personalization.
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