i9 Sports and US Sports Camps, both owned by Youth Enrichment Brands, are courting families worn down by early specialization with a back-to-the-fun approach
New USA Ninja Challenge COO Somerset Buchanan is betting that ninja-style obstacle racing's inclusion at the 2028 Summer Games will drive greater awareness of the method.
ETS Performance is continuing its national expansion, opening 16 locations during the first half of 2026 as demand for youth fitness and athletic development programs continues to grow.
While youth sports have been around forever, they're starting to converge with fitness in interesting ways, leading to more business opportunities.
SafeSplash explains its highly lucrative, pluggable program that sets partners up for sustainable success in an exciting sector
Joe Stanford’s trajectory reveals much about the model, mindset and mission behind fast-growing youth fitness franchise D1 Training
Getting kids to move has never been more urgent — or lucrative. Here's what youth fitness operators are seeing and why they say there's still an untapped opportunity.
ETS Performance is expanding its national footprint in youth athlete training through the acquisition of Kula Sports Performance.
Hyrox Youngstars, a fitness racing series for kids ages 8 to 15, is making its U.S. debut, starting with Salt Lake City and Anaheim.
Vitronic has launched BodyLoop, its 3D body scanner, at Legacy Sports Complex in Milton, Georgia, marking its North American debut.
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