Fast-Growing Youth Fitness Operator ETS Performance Acquires Kula Sports Performance

Under the terms of the deal, KSP will continue operating under its existing brand within the ETS platform

ETS Performance is expanding its national footprint in youth athlete training through the acquisition of Kula Sports Performance.

The combined platform will now serve more than 50,000 athletes across nearly 80 locations nationwide, strengthening ETS Performance’s reach as demand for coached, performance-driven training environments continues to grow.

Founded by performance coach Brian Kula, Kula Sports Performance has built a reputation for speed-based training and athlete development across youth, collegiate and professional levels.

Under the terms of the acquisition, KSP will continue operating under its existing brand within the ETS platform, with Kula remaining founder and managing partner. Its headquarters and leadership team will stay in place.

“This is an exciting step forward for both organizations and the athletes we serve,” Kula said. “For more than three decades, we’ve focused on developing complete athletes through disciplined training, proper mechanics and a commitment to long-term development.”

Both organizations emphasize athlete development beyond performance metrics, with a focus on discipline and community. ETS has worked with pro athletes including Adam Thielen, Jake Guentzel and Ryan Carter, while Kula Sports Performance has trained Christian McCaffrey, Josh Morrissey and Anna Hall, among others.

Interest in youth performance training has increased in recent years, driven by year-round sports participation, greater awareness around injury prevention and a broader shift toward long-term athlete development. Operators like D1 Training have seen more parents seek out structured programs that emphasize strength, speed and resilience alongside coaching and accountability.

ETS Founder Ryan Englebert framed the deal as a step toward elevating athlete development at scale.

“Brian has built a program recognized for shaping high-performing athletes,” he said. “By combining our expertise and resources, we’re raising the bar for athlete development and helping more young athletes across the country reach their full potential.”