Fitness Business USA Ninja Challenge Looks to Leverage Olympics to Drive National Growth Ani Freedman July 14, 2026 Share on Facebook Share on Twitter Share via Email credit: USA Ninja Challenge USA Ninja Challenge COO Somerset Buchanan is betting that Ninja Warrior-style obstacle racing’s inclusion at the 2028 Summer Games will drive greater awareness of the… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro USA Ninja Challenge youth fitness