Applications Are Open: 2026 Power Player Awards
Nominate yourself (or someone who deserves it).
Whoop is growing rapidly following a March fundraising round that valued the company at $10.1 billion. It plans to hire 600 people this year, a roughly 75% boost to its headcount
Whoop, Oura, Apple and a new wave of challengers are pushing wearables beyond recovery scores and toward always-on health companions powered by AI
A new subscription-free smart band challenging Whoop, new acquisitions and record fitness revenue point to Garmin's play for the everyday-wellness consumer
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
The deal arrives just after Garmin launched its new screenless wearable, signaling interest in capturing a wider fitness audience
Dirk-Jan “DJ” van Hameren, Nike's ex-marketing chief, speaks to ATN about how Whoop's history with athletes and high-performers gives the wearable maker credibility as it looks to bring more people into the world of wearables
Jack of all trades, master of none: new findings show that philosophy is exactly what's hurting fitness and wellness apps in the age of AI
From recovery companies to wearables and protein brands, the fitness and wellness industry is finding ways into the World Cup conversation.
Top wearable makers Oura and Whoop are increasingly integrating healthcare into their product features and marketing approaches.
Rock Health's 2025 survey finds 57% of Americans own a wearable or connected device, but growth has plateaued. Here's what comes next.
Sign Up to Our Newsletter
