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Google's new screenless Fitbit Air takes aim at Whoop’s wearable empire, but the bigger story is a consumer base that's done staring at screens.
Athletech News spoke with several elite athletes about their recovery routines, which spanned dialed-in metric tracking and more relaxed, hands-off approaches.
Whoop's $299 blood-testing panels deepen the company's push into clinical-grade insights, building on its Advanced Labs platform and broader ambitions in continuous, personalized care.
Wearable brand Amazfit has inked a three-year deal with fitness competition brand Hyrox as wearables push more into sports.
Rory McIlroy and Whoop give viewers a look at his other scores during his winning performance at The Masters.
The suit hinges on whether similarities in how apps display recovery, strain and sleep data reflect infringement or industry-wide convergence. For Whoop, reinforcing the distinctiveness of its platform could be a key strategic move before going public.
Nike's shocking decision to shutter all of its boutique fitness studios isn't a good look for a sector that's already struggled with questions around financial viability.
Fresh off a $10.1 billion valuation, Whoop will provide Paris Saint-Germain's men's and women’s teams with biometrics for training and recovery, along with fan activations.
Google is developing its own fitness band, aiming to compete with screenless wearable devices from upstarts like Whoop and Oura.
Whoop has raised $575 million at a $10.1 billion valuation, with Abbott joining as a strategic investor, signaling a move into preventive health.
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