Executive moves is ATN’s weekly roundup up of the key industry personnel changes
The deal arrives just after Garmin launched its new screenless wearable, signaling interest in capturing a wider fitness audience
Dirk-Jan “DJ” van Hameren, Nike's ex-marketing chief, speaks to ATN about how Whoop's history with athletes and high-performers gives the wearable maker credibility as it looks to bring more people into the world of wearables
Jack of all trades, master of none: new findings show that philosophy is exactly what's hurting fitness and wellness apps in the age of AI
From recovery companies to wearables and protein brands, the fitness and wellness industry is finding ways into the World Cup conversation.
Top wearable makers Oura and Whoop are increasingly integrating healthcare into their product features and marketing approaches.
Rock Health's 2025 survey finds 57% of Americans own a wearable or connected device, but growth has plateaued. Here's what comes next.
England players will wear Whoop bands at this summer's World Cup in North America, joining players from the Netherlands and Portugal in embracing the screenless wearable.
The Fitbit Air, a new $100 screenless wearable from Alphabet Inc.’s Google, represents a major evolution in what consumers can expect from fitness trackers.
Rings, smartwatches and other such tools are viewed as credible biometric monitors, capturing information about respiratory rates, blood oxygen levels, sleep duration and more.
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