How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
As smart ring giant Oura prepares to go public, insiders weigh in on what it means for fitness and wellness brands, while public figures like Scott Galloway call it the most successful hardware product since the iPhone
Apple has already begun incorporating Whoop-style features into its latest Watch and revamped Health app
As tennis surges in cultural relevance, fitness and wellness brands used this year's U.S. Open to test products, court new consumers and build deeper ties to elite performance
The wearable giant that made the screenless, low-profile fitness band cool has launched a jewelry-inspired version, a bid to appeal to more women and everyday wearers
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
Whoop is growing rapidly following a March fundraising round that valued the company at $10.1 billion. It plans to hire 600 people this year, a roughly 75% boost to its headcount
Whoop, Oura, Apple and a new wave of challengers are pushing wearables beyond recovery scores and toward always-on health companions powered by AI
A new subscription-free smart band challenging Whoop, new acquisitions and record fitness revenue point to Garmin's play for the everyday-wellness consumer
The deal arrives just after Garmin launched its new screenless wearable, signaling interest in capturing a wider fitness audience
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