Register for the ATN Innovation Summit on June 16-17 in NYC
The Event Fitness & Wellness Owners and Operators Can't Miss.
Anti-aging is becoming a franchise category as brands like 4Ever Young scale across the U.S., offering hormones, peptides and more.
Perspire, a California-based infrared sauna and red-light therapy brand, began franchising in 2018 and now has studios across the U.S.
Next Health bought Lindora from Xponential Fitness. Now it's rebuilding the brand and franchisees are already lining up.
Tony Zaccario joined Stretch Zone back when it had just four locations — today, the assisted stretching franchise counts over 400 locations.
Three entrepreneurs are leading SweatHouz's expansion into New York City with 12 planned contrast-therapy studios, beginning with Tribeca.
Prime IV Hydration & Wellness added 53 locations in 2025 and enters this year with expansion on the roadmap as IV-therapy demand grows.
Kurt Prosser is proving that education plus experience is the key to wellness adoption — using events, insight and hustle to grow his SWTHZ.
Miami brand Alexis Lauren is scaling its luxury medspa concept through franchising as demand for non-invasive treatments grows.
As fitness franchising becomes increasingly crowded, some entrepreneurs are flocking instead to nutrition-first concepts.
Geisler's Sequel Brands is launching the Ultimate Longevity Center in partnership with Gary Brecka and Tony Robbins’ Lifeforce.
Sign Up to Our Newsletter