Wearables

Hyperice nike Andy Miguel

Hyperice Adds Nike Vet Andy Miguel as New Head of Marketing

Miguel arrives at Hyperice after nearly two decades at Nike, where he oversaw the Jordan Brand and directed NBA All-Star Game campaigns.

women's health

InsideTracker Adds Features To Measure Women’s Health Using AI

InsideTracker will now provide female users with guidance on biomarkers critical to women's health and easing the menopause transition.

Oura Best Buy

Oura Sees Brick-and-Mortar Benefits in Partnership With Best Buy

Oura says partnering with Best Buy and entering the brick-and-mortar space is natural next step for the company and its smart ring product.

wearables

Coaches Corner With Carl Hardwick: Wearable Tech – Use It To Lose It

Carl Hardwick discusses the benefits and drawbacks of fitness wearables, and why the ultimate goal should be to stop using them altogether.

Muse CEO

Muse Names Jean-Michel Fournier as its New CEO

Fournier joins brain health company Muse from BODi, where he served as president of corporate development and strategic partnerships

Will-Ahmed-Founder-and-CEO-of-Whoop-exclusive-chat-with-Athletech-News.jpg

Whoop Founder Will Ahmed Named to Harvard Medical School Board of Fellows

Whoop founder and CEO Will Ahmed, a Harvard University graduate, will serve as advisor and provide counsel.

A man working in kitchen with Oura ring on his finger

Grumpy in the Morning? OURA Says You’re Not to Blame as It Launches Sleep Tracking Features for its Ring

To promote sleep tracking features of its ring, OURA took over Times Square with a dazzling digital display to emphasize importance of sleep.

Man wearing Therabody RecoveryPulse compression wearable with vibration

Pain Relief On-the-Go: Therabody Moves into Garments with First-Ever Compression Wearables with Vibration, RecoveryPulse

The Therabody RecoveryPulse can reduce tension, accelerate circulation, relieve soreness and pain, and improve range of motion.

Lowered Whoop subscription prices

Whoop Lowers Wearable Subscription Price; CEO Says Move Comes As Other Fitness Companies are ‘Going the Other Direction’ & Reveals Upcoming Features

Those who joined Whoop before the lower subscription prices announcement would be granted a 1-3 month extension based on the membership type.

Garmin sign at the RunningLane Cross Country Championships 2022

Inside Earnings Call: Garmin Announces Q4 & FY 2022 Results, Discusses AFib Monitoring, Indoor Cycling, & Wearables

While announcing its Q4 & FY 2022 results, Garmin said its fitness segment hit a bit of a lull, while outdoor segment showed some growth.