Myzone Hires Former Nike Brand Leader Kerry Williams as CMO
Williams will help transform the Myzone brand to better communicate the benefits of physical activity and heart-rate training
Myzone has hired Kerry Williams, a former hockey player and Nike brand leader, as its new chief marketing officer.
Williams, who spent 12 years at Nike, assumes her new role immediately.
Myzone says the former international hockey player recently returned to work following the birth of her second girl, joining the tech company to drive it into its next stage of growth and development worldwide.
During her time with Nike, Williams held numerous leadership and growth roles, including training brand director, head of brand events and global football brand manager. She has also consulted for businesses including Marchon, WIT, ATHX, Studio 6, the Training Club and Herd Brands.
“We searched for a rockstar CMO, and we have certainly found one,” Myzone CEO Dave Wright said of Williams’ appointment. “Kerry’s experience and approach fits perfectly with the team and is exactly what we need for the future. Throughout the exhaustive process, where every applicant for the position was (held) to such a high standard, she’s exceeded expectations and risen above.”
Wright said Williams will help transform the Myzone brand to better communicate the benefits of physical activity, heart-rate training and innovative technology to its community across 92 countries.
Williams, a sports science graduate of Loughborough University, is also the trustee of Badu Sports, a charity that strives to change the lives of underprivileged communities across London.
“My career to date has focused around making movement accessible, engaging and inspiring for all,” Williams said. “Myzone provides connected fitness solutions, wearable technology and supportive communities to achieve just that, helping people all around the world to move, whether they’re just getting started, trying to reach a health and wellness goal or hitting peak performance.”
The wearable fitness technology company recently launched Myzone Premium, which allows gyms and other facilities to host and broadcast fitness and well-being classes that take advantage of the wearable fitness brand’s live heart-rate technology.
Last year, Myzone received a significant investment from U.K. growth capital investor BGF and tech entrepreneur Vin Murria OBE.
