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The new products, released under the brand Purist, include third-party tested and NSF for Sport certified supplements.
Backed by $7 million in seed funding, Biologica debuts with beverage-based formulations built around a woman's hormonal age, not chronological age.
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.
Perelel touts its commitment to clinical rigor and medically backed solutions catered to female physiology.
The surging demand is being driven by new vitamin-based formulations and consumer preferences for alternatives to pills and powders.
Tru Niagen Beauty is an NAD+ supplement designed to promote hydration, elasticity and stronger hair and nails.
As creatine surges in popularity, wellness brands are moving beyond gummies to offer chews, tablets and advanced formats.
After an explosive report cast several protein supplements in a negative light, ATN spoke with nutrition experts and brand executives to get their reactions.
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
Kim Kardashian’s trainer Senada Greca has co-founded Aonic, a new wellness brand launching with Aonic Complete, an all-in-one supplement.
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