Supplement Companies
Tru Niagen Enters Beauty Category With NAD+ Powered Formula
Tru Niagen Beauty is an NAD+ supplement designed to promote hydration, elasticity and stronger hair and nails.
Creatine Goes Edible as Brands Look Beyond Gummies
As creatine surges in popularity, wellness brands are moving beyond gummies to offer chews, tablets and advanced formats.
Protein Powder Is Under Fire. Experts & Brands React to What It All Means
After an explosive report cast several protein supplements in a negative light, ATN spoke with nutrition experts and brand executives to get their reactions.
GNC Is Going All-In on Evidence Amid Calls for Supplement Transparency
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
Celebrity Trainer Senada Greca Launches Wellness Brand Aonic
Kim Kardashian’s trainer Senada Greca has co-founded Aonic, a new wellness brand launching with Aonic Complete, an all-in-one supplement.
Cymbiotika, a Bioactive Supplement Brand, Raises $25M in Celebrity-Filled Found
The San Diego-based Cymbiotika reeled in a star-studded seed funding round as it launches its first large-scale campaign across the U.S.
CEO Corner: Humann’s Joel Kocher on Reframing the Conversation Around Cardiovascular Health
One of the top former executives at Dell, Kocher founded Humann with a bold mission: change the trajectory of cardiovascular health.
AG1 Celebrates Go-Getters With Rick Rubin-Narrated ‘Good Morning, Moon’
AG1 launches “Good Morning, Moon,” a Rick Rubin–narrated film reimagining Goodnight Moon as a tribute to morning rituals and early risers.
GNC Pushes To Make Supplements Part of the GLP-1 Conversation
GNC's new peer-reviewed research shows how supplements can support GLP-1 takers in preserving muscle mass loss and plugging nutrition gaps.
Bryan Johnson’s Longevity Startup Raises $60M, Attracts Big-Name Investors
Bryan Johnson has raised $60 million for Blueprint as celebrity investors back his push to take longevity supplements and anti-aging services mainstream.
