Solidcore
Solidcore Sees Surge in Sign-Ups for Annual ‘Solidays Challenge’
Solidcore’s annual Solidays Challenge is seeing early momentum as nearly one-third of members have opted in.
Fitness Brands Target Luxury Real Estate as Key Growth Lever
JetSet Pilates and other boutique brands are merging fitness with luxury real estate, opening studios inside mixed-use developments.
Solidcore Taps Ex-‘SNL’ Star Ego Nwodim for First Celebrity Campaign
Comedian Ego Nwodim stars in and co-creates Solidcore’s first celebrity campaign, “Get Obsessed,” as the boutique fitness brand expands.
Solidcore Expands With New C-Suite Hires, Adds Marriott Exec to Board
Solidcore names its first chief people officer and chief commercial officer and adds a Marriott exec to its board, marking its next phase.
Fitness Leaders Debate Franchise vs Corporate-Owned Growth
C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned when scaling a fitness brand.
HFA Ushers In New Leadership; Luke Carlson To Serve as Board Chair
The Health & Fitness Association begins its 2025–2026 board term with new leadership, five incoming directors and renewed advocacy efforts.
‘I Asked a Lot of Questions’: Anne Mahlum Opens Up on Solidcore Funding Journey
Solidcore founder Mahlum and PE vet Matthew Day discussed how fitness founders can raise capital with confidence and avoid common mistakes.
Whoop & Solidcore Partner to Offer Wearable Insights for Reformer-Based Training
The Whoop x Solidcore activity will better capture insights from the workout for members with wearables and reformer-based training.
5 Experts Explain Where to Start and Go in Fitness Real Estate Market
The panel speaks on big cities, the usefulness of cutting-edge data, and more in regard to fitness real estate.
Indoor Cycling Studio Revel Joins Solidcore at Luxury Building
Revel, an indoor cycling studio, is joining Solidcore as anchor tenants of The Novus, a high-end residential building.
