Solidcore
Inside the Top New Year’s Fitness Campaigns of 2026
This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.
The Anti–Resolution Play? Top Fitness Brands Target Quitter’s Day in Creative Ways
As New Year's motivation fades and gyms thin out, fitness brands are meeting consumers on Quitter’s Day with support and long-term habit building.
Inside Nashville’s Booming Boutique Fitness Scene
The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.
The Biggest Celebrity Fitness & Wellness Deals of 2025
It was was a banner year for celebrity and athlete deals in fitness and wellness. Here's who shaped trends in Pilates, nutrition and more.
Solidcore Sees Surge in Sign-Ups for Annual ‘Solidays Challenge’
Solidcore’s annual Solidays Challenge is seeing early momentum as nearly one-third of members have opted in.
Fitness Brands Target Luxury Real Estate as Key Growth Lever
JetSet Pilates and other boutique brands are merging fitness with luxury real estate, opening studios inside mixed-use developments.
Solidcore Taps Ex-‘SNL’ Star Ego Nwodim for First Celebrity Campaign
Comedian Ego Nwodim stars in and co-creates Solidcore’s first celebrity campaign, “Get Obsessed,” as the boutique fitness brand expands.
Solidcore Expands With New C-Suite Hires, Adds Marriott Exec to Board
Solidcore names its first chief people officer and chief commercial officer and adds a Marriott exec to its board, marking its next phase.
Fitness Leaders Debate Franchise vs Corporate-Owned Growth
C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned when scaling a fitness brand.
HFA Ushers In New Leadership; Luke Carlson To Serve as Board Chair
The Health & Fitness Association begins its 2025–2026 board term with new leadership, five incoming directors and renewed advocacy efforts.
