Solidcore’s annual Solidays Challenge is seeing early momentum as nearly one-third of members have opted in.
JetSet Pilates and other boutique brands are merging fitness with luxury real estate, opening studios inside mixed-use developments.
Comedian Ego Nwodim stars in and co-creates Solidcore’s first celebrity campaign, “Get Obsessed,” as the boutique fitness brand expands.
Solidcore names its first chief people officer and chief commercial officer and adds a Marriott exec to its board, marking its next phase.
C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned when scaling a fitness brand.
The Health & Fitness Association begins its 2025–2026 board term with new leadership, five incoming directors and renewed advocacy efforts.
Solidcore founder Mahlum and PE vet Matthew Day discussed how fitness founders can raise capital with confidence and avoid common mistakes.
The Whoop x Solidcore activity will better capture insights from the workout for members with wearables and reformer-based training.
The panel speaks on big cities, the usefulness of cutting-edge data, and more in regard to fitness real estate.
Revel, an indoor cycling studio, is joining Solidcore as anchor tenants of The Novus, a high-end residential building.
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