Gym membership might be at an all-time high, but there’s a whole population of people going after their workout goals without a a traditional location or routine.
iFIT is betting on the growth of fitness influencers in a new incubation program designed to help spotlight and develop emerging talent.
Professional runners are navigating a new commercial world, including the rise of fitness influencer culture and expanding brand partnerships.
A new analysis reveals why sustainable, longevity-first routines are outperforming traditional fitness content on short-form social media.
Reddit is becoming a key decision engine for fitness and wellness purchases, driven by users who compare products and trust real experiences.
Fitness creators and influencers who stay true to their core messaging and personalities are seeing the most growth, per a new study.
Active IQ’s new "Trust Your Trainer" campaign calls on social platforms to label qualified fitness professionals to help curb misinformation.
New research uncovers the “beauty backfire effect,” where extreme attractiveness hurts engagement for fitness influencers.
SET Active founder Lindsey Carter shares how she built one of today’s most beloved activewear brands by staying true to her vision.
Robin Thurston joins the ATN podcast to give his thoughts on how media brands can compete in the era of social media, streaming and AI.
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