As wellness becomes a bigger priority, consumers are gravitating toward longevity and community-based fitness over hardcore workouts.
Omnigym has partnered with Emmaüs Solidarité to install fitness equipment at a shelter serving more than 200 residents in the French capital.
An ABC Fitness report indicates that gym joins declined 9% and studio joins fell 5% YoY as new members, who increasingly skew younger, seek out communal fitness opportunities.
Across the UK and US, younger consumers are redirecting their discretionary income from nightlife to fitness
New York's wellness crowd has a new dating app: Ateam, which launches with an 8,000-person waitlist and date nights at Aarmy and SoulCycle.
Club Athletic, formerly The Athletic Clubs, is rebranding as it expands beyond New York to Chicago, Washington, D.C. and additional markets.
Wisdom Ventures, an early backer of OpenAI and Anthropic, will write $1-5 million checks to roughly 40 startups building AI tools for health, wellness and connection.
Major franchisee CR Fitness Holdings is launching a competitive challenge, encouraging teamwork and engagement amid growing demand for social fitness
The Rogue Invitational’s 2026 and 2027 competitions — its 8th and 9th annual events — will both feature a strong presence from R.A.D.
Peloton's latest “Let Yourself Go” campaign pairs cultural relevance with a broader content strategy under new leadership
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