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Across the UK and US, younger consumers are redirecting their discretionary income from nightlife to fitness
New York's wellness crowd has a new dating app: Ateam, which launches with an 8,000-person waitlist and date nights at Aarmy and SoulCycle.
Club Athletic, formerly The Athletic Clubs, is rebranding as it expands beyond New York to Chicago, Washington, D.C. and additional markets.
Wisdom Ventures, an early backer of OpenAI and Anthropic, will write $1-5 million checks to roughly 40 startups building AI tools for health, wellness and connection.
Major franchisee CR Fitness Holdings is launching a competitive challenge, encouraging teamwork and engagement amid growing demand for social fitness
The Rogue Invitational’s 2026 and 2027 competitions — its 8th and 9th annual events — will both feature a strong presence from R.A.D.
Peloton's latest “Let Yourself Go” campaign pairs cultural relevance with a broader content strategy under new leadership
Lululemon has named social fitness gym The Athletic Clubs as its exclusive NYC gym partner for its new "Yet" activation.
The Maze pairs non-alcoholic hospitality with wellness and social programming, discounts to NYC's hottest fitness brands and a robust dining experience.
Moss, a new members-only club in Manhattan, offers dining, arts, fitness studios, and a full recovery and spa floor.
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