Fitness Business ‘Gyms Are Intrinsically Communal’: Why Human Connection Might Be Fitness’ Next Big Opportunity Kim Kisner Published: August 10, 2026 Share on Facebook Share on Twitter Share via Email credit: Fit Club As the fitness industry embraces longevity, operators are discovering that human connection isn’t just a retention strategy — it’s an essential part of modern wellness… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Gyms Outdoor Fitness social fitness