Fitness Business ‘Gyms Are Intrinsically Communal’: Why Human Connection Might Be Fitness’ Next Big Opportunity Kim Kisner August 10, 2026 Share on Facebook Share on Twitter Share via Email credit: Fit Club As the fitness industry embraces longevity, operators are discovering that human connection isn’t just a retention strategy — it’s an essential part of modern wellness… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Gyms Outdoor Fitness social fitness