A content partnership between Les Mills and workplace wellness platform GoJoe aligns with the international fitness brand's Gen Z commitment.
Les Mills is as forward-thinking as it gets when it comes to digital fitness, exploring newer and smarter avenues to help gyms succeed.
Les Mills' plan includes the brand's Limited Edition Collection of science-backed workout programs, driven in large part by Gen Z.
Les Mills is working hard to make fitness more accessible and available outside the four walls of the gym or studio.
Founder Phillip Mills will play a larger role in running the company as Les Mills rolls out new in-club workouts and live events.
Sean Turner tells Athletech News how Les Mills is cracking the code on “Generation Active," the gym-happy group between ages 16-40.
The latest Les Mills+ workouts are designed to maximize fitness results & were created by physiology experts, fitness trainers, & musicians.
The LES MILLS BODYCOMBAT VR app offers a fun, sweat-inducing workout to anyone age 13 and up. The app is available on the Quest Store.
Les Mills has implemented the boutique solution at New Zealand's Auckland City Club & in Asia with a near 80% increase in new members in AU.
The Les Mills CEO warns that businesses in the fitness space don’t have the luxury of hoping for a return to life as it was pre-pandemic.
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