Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Power Plate has partnered with Exos to integrate vibration tech across training, workplace wellness, tactical readiness and digital platforms.
The wellness tech brand is pushing deeper into sports and high performance, tapping the reigning NFL MVP for insights on product development.
Through tiered memberships and smart onboarding, wellness is becoming a revenue-generating pillar — not just an amenity.
Hyperice has debuted its X 2 Knee and Shoulder devices, the second generation of the brand's popular contrast therapy line.
As Trump mulls the drug's federal classification, Riley Cote believes cannabis should be recognized as a part of mainstream wellness.
Here's how the world's top studio fitness brands are approaching the business of recovery, including infrared sauna, cold plunge and more.
At the recent Athletech News Innovation Summit, Shiftwave didn’t just show up – it led the conversation. Installed in the green room, the company’s nervous system recovery tech became a word-of-mouth sensation, drawing speakers and moderators to test it firsthand. The verdict was unanimous: Shiftwave isn’t just a tool, it’s a tipping point. This isn’t...
The 4-2-1 workout trend on TikTok reflects five of the current expectations of fitness consumers in 2025. Let's dive in.
From cold-plunge alternatives to brain-health wearables, the world of wellness and recovery has never been more dynamic.
At the ATN Innovation Summit, industry leaders explored how operators are navigating the increasingly complex world of wellness and recovery.
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