WNBA Players Union Taps Forme for Recovery Tech

A multiyear partnership will see WNBA players get access to Forme Science’s posture-improving clothing and posture intelligence data

The Women’s National Basketball Players Association (WNBPA), the union behind WNBA players, is embracing longevity and wellness in a new multiyear partnership with posture health and wearable company Forme Science.

Players will have access to Forme’s posture intelligence platform, as the athletes can leverage the technology to support three crucial areas:

• Travel: Restoring spinal alignment compressed by flights, hotels and buses.
• Sleep: Decrease postural stress that can suppress heart rate variability (HRV) overnight.
• Durability throughout the season with Muscle Memory Tech that trains the body toward lasting alignment.

Forme is best known for making a posture-improving bra, although it offers a full line of posture-supporting clothing for men and women. The company was named as one of Athletech News’ Most Innovative Fitness & Wellness Companies in 2025.

Forme’s tech also offers a Posture Score, helping players to monitor alignment trends and receive personalized insights that promote healthier movement while training, traveling and competing.

Additionally, starting in 2027, Forme will be the official partner of the WNBPA Rookie Premiere, giving incoming rookies personalized posture assessments, product fittings, education and Forme products at the onset of their careers.

“For professional athletes, bodies are their jobs, bodies are their greatest assets,” WNBPA executive director Terri Carmichael Jackson told Athletech News. 

“When you’re focusing on posture, you’re adding to recovery,” she continued. “I think we take it for granted — posture is the foundation for performance, posture is the foundation for longevity, posture is the foundation for everything we do.”

The partnership, which reflects a stronger focus on wellness, longevity and resilience, arrives soon after the decision to expand the WNBA regular season to 50 games starting in 2027.

“The impact I’m hoping for is a long-lasting one, that is truly about investing now for dividends later,” Jackson added. “We recognize that a professional athlete’s career can be short, so what does life look like when they hang up the sneakers? What’s the quality of life? This hopefully will be something that carries on after they retire from the game.”

Through its group licensing and sponsorship partner, OneTeam Partners, a pilot activation of player ambassadors will take place during the upcoming 2026 WNBA All-Star Weekend on July 25, before expanding to a full roster in 2027, where ambassadors share their personal stories and experiences around training, performance, recovery and more.

Jackson said the union is looking to redefine what it means to support the players, intentionally looking for partnerships with brands and organizations that will provide real value and support to the athletes with the help of OneTeam Partners. 

The choice to partner with Forme aligned with that player-forward approach, she explained, with several athletes already working with the brand.

“We don’t align with every brand that comes to us. We want to think about it, where their values are, where they’re headed,” she said. “You’re pouring directly into the players when you partner with their union. And then the players pour directly back into you, and their fans see that.”

Moving forward, Jackson is hoping to forge more relationships that center on women’s health, in particular working with research hospitals looking to explore how different injuries impact women’s health in the short-term and long-term.

The partnership also arrives amid a big moment for the WNBA and WNBPA, after reaching a collective bargaining agreement in March — following worries of a strike and lockout — that dramatically increased the salary cap and average salaries across the league starting this season.