How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
As fitness companies compete for Gen Z, Planet Fitness continues to win big with its free summer pass for high school students.
This summer, Planet Fitness began testing a "White Card" $15/month membership without a commitment in addition its normal $10/month plan.
Planet Fitness CEO Chris Rondeau is confident, buoyed by rising membership numbers, especially among the coveted Gen Z cohort.
Members noticed Xperience Fitness recently finished what appeared to be expensive remodeling, adding some mystery to the sudden closures.
Planet Fitness will get prominent branding at Lincoln Financial Field, in TV and radio spots and on the Eagles' digital and social platforms.
The SweatWorks founder and CEO believes large gym chains are well-positioned to thrive post-pandemic due to the rise of remote work.
Planet Fitness president and chief operating officer Edward Hymes has left the fitness giant after just five months in the role.
Planet Fitness wrapped up the quarter with over 18 million members and is eyeing Asia as part of its international expansion plan.
Members can use the Anytime Fitness App to schedule fitness consults, book training sessions or chat with a coach via text and video calls.
The ABC Fitness CEO believes gyms and clubs should view technology and AI as a way to "compliment" the traditional fitness experience.
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