Pilates
H&M’s New Activewear Collection Is Inspired by Hot Pilates, Saunas & Cold Plunges
H&M Move is debuting new activewear inspired by hot Pilates and recovery trends, featuring its signature SculptMove fabric.
24 Hour Fitness Highlights Facility Upgrades in New Campaign
24 Hour Fitness is launching its “Results Your Way” strategy, highlighting personal training, remodeled clubs and recovery spaces.
Can the Pilates Franchising Boom Continue?
ATN breaks down the Pilates franchises to watch, innovations shaping the sector and potential competitors in the years ahead.
Natural Pilates Is Coming to Upper West Side, Flatiron in NYC
The Los Angeles–based Natural Pilates will soon have four studios in New York City as it continues to expand nationwide.
Franchisee Spotlight: Strong Pilates in Garwood, NJ
How a CMO-turned-franchisee bet big on Strong Pilates’ programming and marketing freedom — and grew from zero to 300 members in 60 days
Pilates Addiction Tops 200 Territories Sold, Plans To Open 100+ Studios in 2026
The Sequel Brands-owned Pilates Addiction has enjoyed an explosive year of growth, with ambitious expansion planned for 2026.
Crunch Fitness Adding Reformer Pilates Studio Through Top Franchise Group
A reformer Pilates studio is coming to Crunch Fitness in McKinney, Texas, thanks to its top franchisee, CR Fitness Holdings.
Aligned Fitness Acquires 13 Club Pilates Studios
Private equity-backed Aligned Fitness has grown its Club Pilates footprint to 47 studios, fueled by new Southeast acquisitions.
Pilates Dominates Global Fitness Bookings, New Data Shows
Global fitness reservations climbed 36% this year on ClassPass — Pilates was by far the biggest winner, continuing its post-pandemic momentum.
Pilates and the 2026 Equipment Forecast: The Rise of Intelligent, Integrated Movement
Once a boutique niche, Pilates is now influencing a sweeping industry transformation. iFIT and Freemotion are ushering in the change
