Pilates
Solidcore’s Secret Weapon? Leaders Who Didn’t Come From Fitness
Led by former software engineer Shane McCarthy, boutique fitness giant Solidcore has embraced storytelling and outside-the-box thinking in its marketing and digital strategy.
Franchisee Spotlight: Bodybar Pilates in Shadow Creek, Texas
Valencia Hagos built a team and a pilates business that thrives on a collective commitment to Bodybar’s brand vision
Inside Nashville’s Booming Boutique Fitness Scene
The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.
H&M’s New Activewear Collection Is Inspired by Hot Pilates, Saunas & Cold Plunges
H&M Move is debuting new activewear inspired by hot Pilates and recovery trends, featuring its signature SculptMove fabric.
24 Hour Fitness Highlights Facility Upgrades in New Campaign
24 Hour Fitness is launching its “Results Your Way” strategy, highlighting personal training, remodeled clubs and recovery spaces.
Can the Pilates Franchising Boom Continue?
ATN breaks down the Pilates franchises to watch, innovations shaping the sector and potential competitors in the years ahead.
Natural Pilates Is Coming to Upper West Side, Flatiron in NYC
The Los Angeles–based Natural Pilates will soon have four studios in New York City as it continues to expand nationwide.
Franchisee Spotlight: Strong Pilates in Garwood, NJ
How a CMO-turned-franchisee bet big on Strong Pilates’ programming and marketing freedom — and grew from zero to 300 members in 60 days
Pilates Addiction Tops 200 Territories Sold, Plans To Open 100+ Studios in 2026
The Sequel Brands-owned Pilates Addiction has enjoyed an explosive year of growth, with ambitious expansion planned for 2026.
Crunch Fitness Adding Reformer Pilates Studio Through Top Franchise Group
A reformer Pilates studio is coming to Crunch Fitness in McKinney, Texas, thanks to its top franchisee, CR Fitness Holdings.
