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24 Hour Fitness is introducing a new reformer pilates format, positioning it as a pilot program for a more affordable version of the popular modality.
iFIT has launched the NordicTrack Ultra Reformer Series, a connected Pilates reformer that blends thoughtful design with digital capability.
Jetset Pilates is redefining consistency and connection through an instructor development program that keeps its energy pumping in all studios
Australia-founded Studio Pilates International has five additional locations planned in Texas, and is eyeing expansion in other U.S. markets.
Life Time is growing its CTR reformer program to 60 locations by 2026, building on Pilates demand and booming small-group training trends.
Aligned Fitness Holdings, a private equity-backed Club Pilates franchisee, encourages owners to “follow the playbook” and leverage resources.
Club Pilates is sounding a loud message with its first national campaign: Pilates is for everyone, of every body type, age and ability.
Branded as Nashville's original Lagree studio, Studio Novo Nashville is opening a second location in the city.
Australia-founded Strong Pilates is eyeing mega-expansion in the U.S. with its concept that combines cardio, strength and reformer Pilates.
Xplor Mariana Tek’s 2026 Report shows boutique fitness is entering a steadier phase, with attendance on track to surpass pre-pandemic levels.
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