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Executive moves is ATN’s weekly roundup up of the key industry personnel changes.
The move comes as engagement with Peloton’s existing Pilates offering increased 48% year-over-year in the third quarter, the company said.
The Parm Bar leans into the growing demand for convenient, real-food protein options as an alternative to bars and shakes.
Local enthusiasm for Hyrox’s upcoming two-weekend event in New York City is strong, with fitness operators big and small seeing a boost from curated classes and content.
Peloton's most recent earnings report should instill more investor confidence in CEO Peter Stern, while Planet Fitness reported lagging January membership numbers.
Peloton raised its guidance for the full year, suggesting that a turnaround fueled by new commercial offerings and upgraded equipment is on track.
The deal makes more than 1,400 Peloton classes available on Spotify across fitness modalities including strength, Pilates and yoga.
The Peloton trainer and marathon runner shares her favorite running essentials, including recovery must-haves, shoes & more.
Home fitness consumers will drive the $18.4 billion global fitness equipment market through 2033, per a new Allied Market Research report.
Peloton's latest “Let Yourself Go” campaign pairs cultural relevance with a broader content strategy under new leadership
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