Applications Are Open: 2026 Power Player Awards
Nominate yourself (or someone who deserves it).
The month-long “Sweeten Your Strength” activation brings a rotating café experience to Fuze House studios in New York and Miami.
Velites has been named the official apparel and footwear partner of the 2026 CrossFit Games, expanding its role.
Community fitness platform Sweatpals will power ticketing, discovery and operations for Daybreaker’s sober morning dance experiences across the U.S.
Popular activewear brand YoungLA is kicking off a multiyear deal with Gold’s Gym, blending bodybuilding heritage with modern training apparel.
Through partnerships with Lionel Messi, Caitlin Clark and top teams, Stanley is aiming to position hydration as a core part of sports culture.
Athletic Brewing is teaming up with OpenTable to make non-alcoholic beer easier to find as drinking rates fall in the U.S.
Function Health is expanding its partnership with the luxury fitness and wellness brand, offering Equinox members full access for $249/month
iFIT will feature F45 Training workouts on its streaming platform for at-home use; the brands will also co-produce new content.
Hyrox has partnered with Lucid for its first European auto deal as the fitness-racing brand preps for its largest-ever event in London.
ClassPass' collaboration with NuSpine Chiropractic adds to the online booking platform’s ever-expanding portfolio beyond workout classes.
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