iFIT will feature F45 Training workouts on its streaming platform for at-home use; the brands will also co-produce new content.
Hyrox has partnered with Lucid for its first European auto deal as the fitness-racing brand preps for its largest-ever event in London.
ClassPass' collaboration with NuSpine Chiropractic adds to the online booking platform’s ever-expanding portfolio beyond workout classes.
Instacart and WellTheory are bringing nutrition benefits into autoimmune care, letting patients buy clinically recommended groceries.
Orangetheory is partnering with Hyrox to launch new new classes as the global fitness racing brand expands across gyms and studios.
Hilton and Calm are debuting a new sleep story narrated by Paige DeSorbo as travelers increasingly prioritize rest and recharging.
Popular social fitness app Strava is highlighting giving season in its new initiative “For a Cause,” a partnership with GoFundMe.
Canada’s GoodLife Fitness has enlisted CoverMe's tech to manage 1,750 group fitness instructors across nearly 200 locations.
Samsung Health, the health and wellness arm of Samsung Electronics, has expanded its partnership with iFIT and struck a new deal with True Fitness.
TRX joins forces with The Picklr to launch mobility zones, marking the functional training brand’s move into the booming pickleball space.
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