Weight Watchers is the latest telehealth company to bundle pharma and fitness, a model that's quickly becoming the industry standard.
The sleep tech company will support driver and team recovery; Eight Sleep branding will also be seen on Aston Martin Aramco Formula One cars.
Fulham FC is elevating player recovery through a new partnership with Australian wellness tech brand Bon Charge
Bero, an NA beer co-founded by Tom Holland, has become the official non-alcoholic beer of boutique fitness giant Barry’s.
The month-long “Sweeten Your Strength” activation brings a rotating café experience to Fuze House studios in New York and Miami.
Velites has been named the official apparel and footwear partner of the 2026 CrossFit Games, expanding its role.
Community fitness platform Sweatpals will power ticketing, discovery and operations for Daybreaker’s sober morning dance experiences across the U.S.
Popular activewear brand YoungLA is kicking off a multiyear deal with Gold’s Gym, blending bodybuilding heritage with modern training apparel.
Through partnerships with Lionel Messi, Caitlin Clark and top teams, Stanley is aiming to position hydration as a core part of sports culture.
Athletic Brewing is teaming up with OpenTable to make non-alcoholic beer easier to find as drinking rates fall in the U.S.
Sign Up to Our Newsletter
