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Fresh off a $10.1 billion valuation, Whoop will provide Paris Saint-Germain's men's and women’s teams with biometrics for training and recovery, along with fan activations.
Hyrox has partnered with Wodify to deliver official training programming to more than 5,000 independent and boutique fitness operators.
Marriott International has formed a joint venture with Lefay, creating the first brand in the hotel giant's portfolio dedicated to luxury wellness.
Les Mills is bringing its iconic group fitness classes to Zing Coach's AI-powered fitness app in a bold move.
Les Mills and Life Fitness / Hammer Strength are the latest major brands to leverage a strategic partnership this year.
Now an approved global vendor for the Crunch Fitness, Freemotion will bring its iFIT-powered connected fitness and strength equipment to Crunch facilities.
New York Sports Club (NYSC) is tapping into the booming gym-as-a-clinic movement through a new partnership with digital health platform Thrive.
A "My Pilates @ World Gym" offering will bring reformer Pilates classes to World Gym's locations across Taiwan, along with digital content.
Fitnessmith has been named the exclusive U.S. East Coast commercial partner for Centr x Hyrox official product lines.
The new partnership makes Life Fitness / Hammer Strength the sole distributor of Merrithew’s Pilates equipment in the U.S.
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