Oura

Investors Bullish on Consumer Health, Preventive Care 

Lance Armstrong's Next Ventures is the latest VC fund to target whole-person health, preventive care and diagnostics, looking to invest $100 million.

Ultrahuman Raises $35M To Disrupt Smart Ring Market

Ultrahuman, a wearable company with products like a habit-tracking ring, CGM and home health device, has secured a $35 million Series B round.

Continuous Glucose Monitors Emerge as Next-Gen Wearable

The U.S. Food and Drug Administration has cleared the first over-the-counter CGM as awareness of metabolic health continues to gain steam. 

Samsung Unveils Galaxy Ring. Can the Tech Giant Challenge Oura?

Samsung's new smart ring will monitor key health metrics such as heart rate, sleep patterns and respiratory rate.

Could Smart Earrings Shake Up the Wearables Space? Researchers Think So

A smart earring developed by University of Washington researchers can detect changes related to stress, eating, exercise and even ovulation.

Apple Secures Hydration Patent, Smart Ring Rumors Heat Up

As Apple continues to invest in the wearables space, these rumored innovations could forever change health and wellness.

Pvolve Adds Senior Execs as Franchise Growth Continues

Stacey Heald and former Oura exec Alexis McDowel join Pvolve, a rapidly expanding functional fitness brand.

Oura, Samsung & More: The Smart Ring Era Is Here

Smart rings made waves at CES 2024 as wearable health and fitness becomes more mainstream and high-tech. Can anyone challenge Oura?

Watch Now: Oura’s Dorothy Kilroy Joins ATN ‘Unscripted’ Podcast

Oura Chief Commercial Officer Dorothy Kilroy joins the Athletech News "Unscripted" podcast to discuss the fitness wearables industry.

The Fitness & Wellness Trends To Watch in 2024

ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.