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The wearable company outlines global insights from their members’ activity, sleep and recovery data

Oura has unveiled its 2024 Year in Review, an in-depth look at the sleep, activity, recovery and stress resilience trends of its global community. The report aggregates insights from Oura members worldwide but also introduces personalized personality types based on health strengths: Earth (Resilience), Water (Sleep), and Fire (Activity). Oura’s data scientists analyzed de-identified, aggregated metrics collected from December 2023 through November 2024 to create the insights.

Global Sleep Trends

New Zealand led the pack with an impressive average Sleep Score of 79.8, closely followed by Australia (78.7), Sweden (78.5), Finland (78.4), and Austria (78.2). This trend highlights the sleep-centric lifestyles of Oceania and Scandinavia, regions known for their wellness-oriented cultures. The global mean Sleep Score across all Oura members was 77.0, reflecting a strong focus on nightly rest among users worldwide.

Most Active Nations

When it comes to movement, Ireland topped the charts, with members averaging just over 10,000 steps per day. Other European countries, including Estonia, Sweden, and the UK, were not far behind. The data points to Europe’s pedestrian-friendly infrastructure and active lifestyles as key factors in these high step counts. Research has long shown the cardiovascular and metabolic benefits of walking, with studies suggesting that even 7,000 steps per day can significantly enhance health.

Stress Levels

Interestingly, stress patterns varied widely. While Sundays recorded the least “stressed minutes,” Fridays, perhaps due to celebrations, ranked as the most stressful. The United States topped the list for average daily stressed minutes, followed by Norway and the Netherlands.

Introducing Health Personalities: Fire, Water & Earth

This year, Oura debuted Health Personality Types, offering members personalized insights into their strengths. Fire represents activity and includes members who consistently met their movement goals. Water reflects strong sleep habits, with members in this group prioritizing nightly rest. Earth symbolizes resilience: members who balance stress and recovery with ease. A small majority of members were characterized as Fire, demonstrating a commitment to being active.

Cardiovascular Age

Oura’s Cardiovascular Age (CVA) feature, launched in May 2024, estimates arterial health through pulse wave velocity (PWV). This metric revealed that members in Sweden and Norway had CVAs approximately 2.6 and 2.4 years below their chronological ages, reflecting exceptional cardiovascular health. The Netherlands, known for its cycling culture, also ranked highly in this category.

Oura members can find their personalized year in review in the app by navigating to the Today tab or accessing the Reports section in the menu. The latest Oura app version is required, and members with at least 60 days of data are eligible. Members can also share their achievements with friends and family by tapping the share icon within the app.

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