Orangetheory Fitness

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Orangetheory Fitness Launches Flagship Location in NYC

The flagship NYC studio will also have a street-level retail store where Orangetheory will sell co-branded merchandise.

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Orangetheory Fitness Introduces DJ Steve Aoki as CMO (Chief Music Officer)

The Orangetheory Fitness CMO explains that there will be familiar music as well as some unknown music pieces.

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Is “Basement Burnout” Real? And if so, What Does it Mean for the Fitness Industry?

68 percent of Americans feel their fitness regimen during the pandemic was less effective and disciplined compared to prior workouts.

Orangetheory Fitness CEO Peddles Inaccurate Information to Lure Members Back to the Gym

On the last Friday in August, Dave Long, the CEO of Orangetheory Fitness (OTF), emailed a “pep talk” to members […]

Gyms Really Need COVID-19 Relief Money From the Government: Fitness CEO

Attention lawmakers: The battered gym industry — who has been left out of stimulus measures thus far — could also […]

Orangetheory Fitness CEO Says Members Want Flexibility as Gyms Reopen

Orangetheory Fitness Chief Executive Officer David Long says 70% of its facilities are open again and members are looking for […]