Orangetheory Fitness
Xponential Adds Blueshift Nutrition Drinks Across Boutique Fitness Brands
Blueshift products will be available at all Xponential Fitness brands, including Club Pilates, BFT, StretchLab and more.
Nicole Dunn, Founder of Top Health & Wellness PR Firm, Wants a Better Future for Women
After a 14-year career in TV, Nicole Dunn founded Dunn Pellier Media, growing it into one of the top PR firms in fitness and wellness.
Shaping the Future: The Evolution of Fitness Franchises in 2024
The fitness franchise industry is growing fast, with high interest from investors and consumers alike as new modalities emerge.
TRX Breaks Guinness World Record for Largest Suspension Training Class
TRX, the brand behind the world's most iconic suspension trainer, celebrated its 20-year anniversary by breaking a world record.
How SWTHZ Is Bringing Contrast Therapy to the Masses
The brainchild of franchising expert Jamie Weeks, SWTHZ offers infrared sauna, cold plunge and Vitamin C showers in luxurious private suites.
Orangetheory, Self Esteem Brands Merge in Major Fitness Deal
The parent company of Anytime Fitness joins forces with Orangetheory in a deal that creates a global wellness giant.
Orangetheory, Hannah Berner Use Laughs To Break Down Fitness Barriers
Orangetheory Fitness and Hannah Berner have partnered to make the fitness community more welcoming using comedy.
Orangetheory’s ‘Exceptional’ Take on Building a Global Franchise
Orangetheory Fitness cheif development officer explains how his company's experienced growth right along with the fitness industry at large.
Fitness Brands Make Their Mark on Franchise 500 List
Crunch Fitness was crowned the ultimate fitness franchise of 2024 by "Entrepreneur," but many brands earned a spot in the annual ranking.
Orangetheory Taps Ascent as Official Protein Powder
Ascent’s whey and plant-based protein powders will now be available at select Orangetheory Fitness studio locations.
