As wellness becomes a bigger priority, consumers are gravitating toward longevity and community-based fitness over hardcore workouts.
A new Myzone report shows that gym members across age groups are spending more time working out in lower-to-moderate intensity zones, which it calls "habit and longevity" training.
Myzone is continuing its tech-forward approach to boosting fitness engagement with the launch of the Switch 2.0.
Myzone provides operators with the tools that actually bolster engagement, including interaction and connection
Myzone Go uses behavioral science to help members build sustainable workout habits, part of a new push to help operators combat drop-out.
Fitness professionals and gyms are integrating Myzone into their recovery and mindful movement offerings in innovative and effective ways
In this latest “Fireside Chat” video, Myzone CEO Jay Worthy joins Athletech News Founder and CEO Edward Hertzman to discuss why fitness is a journey rather than a collection of peaks and how to best leverage that dynamic. The two break down how simplification leads to engagement, the value of forging a community, and the...
Minnesota-based Snap Fitness continues to open gym locations across the globe, buoyed by new branding and a revamped member app.
To celebrate the upcoming Olympics in Paris, Myzone is running a Games-themed challenge for workout enthusiasts across the globe.
The fourth annual Congressional Physical Activity Challenge, organized by the Physical Activity Alliance (PAA) and Myzone, is underway.
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