Co-founded with Ayesha Curry and Michelle Obama, Plezi returns with a reformulated product, refreshed branding and a broader push beyond traditional sports drinks.
Hilary Duff is fronting Ladder's new campaign, joining the strength training app as it courts women rethinking cardio-first fitness routines.
Whether you’re driving gym memberships or selling supplements online, these five missteps—from flawed attribution to weak creative—are quietly eroding margins and limiting growth
Protein vapes, motor oil energy drinks and mushroom toothpaste: April Fools' Day 2026 is holding up a mirror to the wellness industry.
C4 Energy is going all-in on basketball, signing deals with the Lakers, Canada Basketball and NBA Europe, and tapping Knicks guard Josh Hart.
David is having some fun while directly disputing a lawsuit that alleges its protein bars contain 80% more calories and 400% more fat than labeled.
YVO, which makes women's weighted vests that come bundled with DEXA scans, has added marketing vet Chiara Moore as its co-founder and COO.
Through partnerships with Lionel Messi, Caitlin Clark and top teams, Stanley is aiming to position hydration as a core part of sports culture.
Reddit is becoming a key decision engine for fitness and wellness purchases, driven by users who compare products and trust real experiences.
Kane Footwear has signed AI-generated character Yeti Boo to promote its new Revive AC shoe, showing how brands can use AI for storytelling.
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