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Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Athletic country club brand Life Time says its members can expect tech tools like AI to become a "growing aspect of their experiences."
Genesis has acquired Saw Mill Club's two locations in Mt. Kisco, New York, pushing its total tally of clubs up to 72 across 11 states.
Life Time is diverging from luxury club competitors like Equinox by looking to democratize access to on-demand fitness app content.
Major gym brands including Planet Fitness, Life Time and Crunch Fitness have seen YoY visitation numbers increase nearly week this year.
Life Time is all-in on pickleball, establishing over 600 permanent courts nationwide as the sport grows in popularity.
Equinox's new longevity membership uses biomarker testing as a map for hyper-personalized training, but it will cost around $40,000 a year.
Even with an average monthly membership of almost $190, luxury club operator Life Time is seeing waitlists and sky-high retention numbers.
Amped Fitness' 'Signature' location draws upon design inspiration from the late Addison Mizner, a well-known Florida architect.
Life Time has partnered with pickleball pros to release a series of 70 instructional videos for its members.
A partnership with Function Health will see Equinox trainers develop specialized programs based on each member's biological profile.
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