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Equinox's new longevity membership uses biomarker testing as a map for hyper-personalized training, but it will cost around $40,000 a year.
Even with an average monthly membership of almost $190, luxury club operator Life Time is seeing waitlists and sky-high retention numbers.
Amped Fitness' 'Signature' location draws upon design inspiration from the late Addison Mizner, a well-known Florida architect.
Life Time has partnered with pickleball pros to release a series of 70 instructional videos for its members.
A partnership with Function Health will see Equinox trainers develop specialized programs based on each member's biological profile.
Klim shares why Equinox is more than just a fitness brand and how the company takes deliberate steps to nurture that identity in the marketplace.
The Big Apple is taking a bite out of AI-powered wellness experiences in lavish, members-only clubs like Continuum in Greenwhich Village.
As Aescape looks to disrupt the massage industry with robotic arms, Equinox members in NYC will gain access to a premium recovery tool.
Equinox is planning 25-plus new clubs across major markets, securing $1.8 billion in new capital to fuel expansion and repay existing loans.
Luxury lifestyle and fitness operator Life Time's stock surged Wednesday on the back of strong 2023 financials and membership metrics.
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