Life Time is all-in on pickleball, establishing over 600 permanent courts nationwide as the sport grows in popularity.
Equinox's new longevity membership uses biomarker testing as a map for hyper-personalized training, but it will cost around $40,000 a year.
Even with an average monthly membership of almost $190, luxury club operator Life Time is seeing waitlists and sky-high retention numbers.
Amped Fitness' 'Signature' location draws upon design inspiration from the late Addison Mizner, a well-known Florida architect.
Life Time has partnered with pickleball pros to release a series of 70 instructional videos for its members.
A partnership with Function Health will see Equinox trainers develop specialized programs based on each member's biological profile.
Klim shares why Equinox is more than just a fitness brand and how the company takes deliberate steps to nurture that identity in the marketplace.
The Big Apple is taking a bite out of AI-powered wellness experiences in lavish, members-only clubs like Continuum in Greenwhich Village.
As Aescape looks to disrupt the massage industry with robotic arms, Equinox members in NYC will gain access to a premium recovery tool.
Equinox is planning 25-plus new clubs across major markets, securing $1.8 billion in new capital to fuel expansion and repay existing loans.
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