Luxury Gym
Wellness Clubs Are Taking Over NYC
The Big Apple is taking a bite out of AI-powered wellness experiences in lavish, members-only clubs like Continuum in Greenwhich Village.
Equinox Locations Add Aescape, a Fully Automated Massage Bed
As Aescape looks to disrupt the massage industry with robotic arms, Equinox members in NYC will gain access to a premium recovery tool.
Equinox Secures $1.8B for Loans, Club Expansion
Equinox is planning 25-plus new clubs across major markets, securing $1.8 billion in new capital to fuel expansion and repay existing loans.
Life Time CEO Touts Member Engagement as Shares Soar
Luxury lifestyle and fitness operator Life Time's stock surged Wednesday on the back of strong 2023 financials and membership metrics.
Life Time Extends Hoka Deal, Expands in Colorado
Apparel and footwear brand Hoka will host pop-up shops and experiences at select Life Time clubs and events this year.
Equinox Designs Training Program for Members on Weight Loss Drugs
Luxury fitness brand Equinox is creating a program designed to help Ozempic and Wegovy users build long-term, healthy habits.
Equinox Names Health Advisory Board To Guide Holistic Wellness
The panel of experts will counsel the Equinox Fitness Training Institute (EFTI) to elevate programming for the brand's members and coaches.
Equinox Explores $1B+ Loan To Refinance Debt, Reports Say
Luxury fitness brand Equinox is reportedly looking to raise a mix of new debt and preferred equity, including $1.3 billion in private credit.
Bay Club Acquires Pro Club, Continuing West Coast Expansion
The Bay Club Company has made a deal to acquire Pro Club, which has two luxury lifestyle and wellness facilities in Seattle and Bellevue, Washington.
Life Time Launches Medical Wellness & Longevity Clinic
Life Time's Miora clinic has a team of doctors, physician assistants, nurses and personal trainers, and includes weight loss drugs.
