Sunlighten has acquired key assets from cold therapy brand Ice Barrel Inc., forming a new subsidiary as it expands into contrast therapy.
ATN speaks with CEOs of some of the world’s top (and up-and-coming) wellness and recovery brands.
The Ice Barrel Chiller allows users to maintain the water temperature in their Ice Barrels, a major step forward for the cold therapy brand.
Anne Mahlum's latest investment in Virginia herbal medicine brand Apothékary could indicate the next big thing in the booming wellness space.
Mahlum's latest investment in fitness and wellness, Apothékary offers herbal medicine blends that support a host of health benefits.
Ice Barrel received a $265,000 investment from Mahlum, who also extended a line of credit worth $1.5 million to the cold therapy company.
Cold water therapy has been celebrated for purported health effects. Here's what science says about the benefits of enduring a cold plunge.
Celebs like LeBron James & Kim Kardashian love to take the cold plunge. It involves immersing yourself in water under 40° F for 1 to 5 mins.
Ice Barrel CEO Wyatt Ewing tells Athletech News cold therapy in U.S. is still years behind, but he thinks it's going to be in every home.
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