10 Fitness will support franchisees with a dedicated marketing firm, a move the Arkansas-based brand says sets it apart from other gyms.
Chuze has become one of the fastest-growing high-value, low-price (HVLP) gym chains in the U.S., currently operating 59 locations.
Crunch Fitness has named Chequan Lewis president as the fitness franchise eyes its “biggest year” yet in terms of growth.
The popular fitness franchisor is looking to bring advertisers directly to its 18.5 million members, including many Gen Z-ers.
Planet Fitness interim CEO Craig Benson delved into a number of important topics, including the brand's new franchise strategy.
One of Europe's top fitness operators is looking to muscle its way into the crowded high-value, low-price gym market in the U.S. and Canada.
Planet Fitness has won big with Gen Z consumers. It's also looking to lower the capital requirements to open a franchise location.
Planet Fitness continues to target Gen Z, this time joining forces with Grammy-award-winning rapper Megan Thee Stallion.
The Florida-based gym chain has added offerings like recovery tools and mind-body exercise classes to align with current wellness trends.
The budget-friendly gym touting a unique infrared yoga experience expects to open new clubs in Illinois, Utah and Colorado in 2024.
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