Amped Fitness' 'Signature' location draws upon design inspiration from the late Addison Mizner, a well-known Florida architect.
Crunch’s chief marketing officer shares the deliberate strategy behind the fitness franchisor’s unconventional ad campaigns.
Keating will look to grow the gym giant while wrestling with key decisions including potentially increasing the price of a Planet Fitness membership.
Calls to boycott Planet Fitness are muffled by the sound of ‘’buy” ratings as the low-price gym chain continues to win with Gen Z.
The health/fitness club market is project to reach $302 billion by 2034 and will be driven by Gen Z and Millennials, according to a new report.
TruFit Athletic Clubs, a Texas-based high-value, low-price (HLVP) gym chain, opened its 40th club and fourth Tennessee location.
The Gym Group, a low-price gym operator in the U.K., reported solid revenue growth in 2023 and is planning to open new locations.
The low-price gym chain known for its blue mood lighting and long list of amenities has built a burgeoning portfolio of clubs in Florida Amped…
The parent company of Anytime Fitness joins forces with Orangetheory in a deal that creates a global wellness giant.
With over 150 years of combined experience, Crunch Fitness’ most successful franchise group stands alone in makeup and success.
Sign Up to Our Newsletter
