How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
As Europe's fitness market surges, Providence Equity Partners believes VivaGym has significant growth potential.
Ty Menzies led a full-scale rebrand of Snap Fitness, positioning the 24/7 gym franchise for expansion across North America, Europa and Asia.
Blink Fitness will upgrade 30 of its most-trafficked gyms, equipping them with new equipment, recovery tools and refreshed interiors.
A new poll reveals that more than half of Gen Z consumers are cool with male or female-only sections in gyms and fitness facilities.
Amped Fitness' 'Signature' location draws upon design inspiration from the late Addison Mizner, a well-known Florida architect.
Crunch’s chief marketing officer shares the deliberate strategy behind the fitness franchisor’s unconventional ad campaigns.
European health/fitness center revenue and membership numbers have topped pre-pandemic levels for the first time, with more growth ahead.
Life Time has partnered with pickleball pros to release a series of 70 instructional videos for its members.
Keating will look to grow the gym giant while wrestling with key decisions including potentially increasing the price of a Planet Fitness membership.
A partnership with Function Health will see Equinox trainers develop specialized programs based on each member's biological profile.
Sign Up to Our Newsletter
