The gym of the future will feature open floor plans, recovery services and digital content, all in the spirit of member engagement.
Under McMenamy's watch, New York Sports Club has embarked on a full-scale rebrand, which includes changing the name of many of its locations.
Anytime members in the U.S. and Canada will get access to an Apple Fitness+ subscription included in their membership at no extra cost.
Hyperice is rolling out dedicated wellness zones in gyms and other fitness facilities through a strategic partnership with Escape Fitness.
Members continue to return to gyms and studios in the U.S. and abroad, according to the 2023 IHRSA Global Report.
Silent cancellations are when gym-goers cancel their membership without explaining why, either indirectly or directly, essentially the gym and health club equivalent of “quiet quitting."
With Americans vacationing in greater numbers, Crunch Fitness has launched a special travel workout series on Crunch+, its digital platform.
The deal puts 63 health clubs under the In-Shape Family Fitness umbrella throughout the Golden State.
Powered by a new partnership with VMG Partners, Undefeated Tribe is planning to open 50 Crunch Fitness locations by 2025.
New York Sports Club has opened its first location in Washington D.C. with NYSC branding, a departure from the usual "Washington Sports Clubs" moniker.
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