10 Fitness Launches Franchisee Marketing Strategy
The Arkansas-based brand says its partnership with iProv marks a new way of approaching marketing for gym franchises
10 Fitness, a growing gym franchise, has announced a franchisee-focused partnership with iProv, a full-service marketing vendor specializing in results-driven marketing strategies.
The franchisee-supporting move sets 10 Fitness apart from other fitness franchises, the Arkansas-based brand says. According to 10 Fitness, the partnership marks “the first time a gym franchise has taken a proactive stance against the unnecessary spending and time loss in finding a marketing partner. “
10 Fitness notes that iProv delivers effective results, as seen with a consistent decrease in cost-per-acquisition and over half of 10 Fitness members now joining online.
“Our partnership with iProv is a testament to our commitment to the success of our franchisees,” said Eric Buckner, founder and CEO of 10 Fitness. “By providing expert marketing services that truly understand and reflect our brand, we’re ensuring that our franchisees don’t just survive, but thrive in today’s competitive landscape.”
As it plots its expansion beyond its thirteen clubs, 10 Fitness is seeking fitness franchise partners across the United States, hoping to attract them with its low royalty fees, a no-kickbacks policy and low-labor model, allowing clubs to have non-staffed operating hours.
HVLP Gyms Compete for Gen Z
Although traffic to major fitness operators may have fallen flat in January, high-value, low-price (HVLP) models such as 10 Fitness are resonating with Gen Z and Millennials looking for a cost-conscious facility with flexible hours.
10 Fitness members have access to TrueCoach, InBody body mass scans and Myzone heart rate monitors, as well as premium weight rooms for strength training with power racks and free weights. Clubs also offer Cardio Cinema and popular in-person group fitness classes such as Zumba, boot camp, yoga and “Insanity.” On-demand classes and a “Level 10” team training membership are also available for additional accountability and support.
Prospective 10 Fitness franchisees are expected to have a combined net worth of $2 million and liquid capital of $500,000.
