Following a massive rebranding effort, Gonzalez believes Barry’s could quadruple its current 48-studio footprint in the U.S. before 2030.
Designed with Gen Z in mind, the new Les Mills-Adidas collab offers a strength-focused workout inspired by Pilates, barre and power yoga.
The first Nike Studio will open this year in West Hollywood with additional group fitness locations planned in LA and other parts of the U.S.
CR Fitness plays a leading role in Crunch Fitness’ overall group fitness push, even test-running new class concepts for its corporate parent.
With Fitscope Commercial, gyms can stream on-demand cardio classes to computer-connected monitors and TVs in group fitness rooms.
VSL CEO Jim McClafferty talks to Athletech News about the popularity of boxing and his advice to fitness franchises and gyms.
Rumble is going back in time as it promotes its 45-minute, 10-round boxing, strength and conditioning group workouts.
The upcoming Sweat and Tonic location boasts over 205 classes per week and features state-of-the-art studios powered by Technogym.
Using Gameday from EGYM, a club's members can compete against others or themselves while working out, driving motivation.
Top fitness companies like Orangetheory and EGYM are using gamification to build community and motivate people to work out with their peers.
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