Using Gameday from EGYM, a club's members can compete against others or themselves while working out, driving motivation.
Top fitness companies like Orangetheory and EGYM are using gamification to build community and motivate people to work out with their peers.
Life Time is seeing higher demand than ever for group exercise classes post-pandemic as the company leans into the community-building.
The Pilates-inspired concept reports strong growth since entering the West Coast market and will expand across the Bay Area.
The debate between individual design and group coaching is a heated one. Here’s why I’ve hung my hat on individual design.
Anne Mahlum has invested $150,000 in The Athletic Clubs (AC), a New York-based fitness startup with an innovative approach to group workouts.
Myzone Premium enables gyms and other physical-activity facilities to host and broadcast live and on-demand classes for their members.
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