The Gym of the Future Is Here.
See what’s changing and where operators are investing.
As part of a new partnership, NASM will become the official personal training certification across Gold’s Gym's company-owned locations
Less than a year after EoS Fitness acquired nearly all of Gold’s Gym's locations in the region, Gold's has signed a franchise deal to expand in Los Angeles and Orange County
The storied gym operator is launching an app that will eventually offer coaching to non-members — an early move under new sole CEO Brad Reynolds
The acquisition of Replify comes as the fit tech giant doubles down on its goal of providing tools that allow gym operators to embed AI into their workflows
A lawsuit alleging Planet Fitness botched a recent strength-training marketing campaign is highly important for the gym giant, regardless of the ultimate outcome of the case
Gold's Gym has appointed Brad Reynolds as sole CEO as it promises expansion and a "fundamental transformation" in its franchise operations.
The strength training boom is no passing fad. Research continues to point to building and maintaining muscle as not only pivotal to longevity and functional movement, but also as a vital component of GLP-1-supported weight-loss plans to support overall health.
Already popular in Europe, McFit will follow the Gold's Gym model to grow beyond its company-owned clubs in Germany, Australia and Italy.
Popular activewear brand YoungLA is kicking off a multiyear deal with Gold’s Gym, blending bodybuilding heritage with modern training apparel.
ATN breaks down the biggest international fitness franchising moves of the past year, and analyzes what each could mean for the industry moving forward.
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