A lawsuit alleging Planet Fitness botched a recent strength-training marketing campaign is highly important for the gym giant, regardless of the ultimate outcome of the case
Gold's Gym has appointed Brad Reynolds as sole CEO as it promises expansion and a "fundamental transformation" in its franchise operations.
The strength training boom is no passing fad. Research continues to point to building and maintaining muscle as not only pivotal to longevity and functional movement, but also as a vital component of GLP-1-supported weight-loss plans to support overall health.
Already popular in Europe, McFit will follow the Gold's Gym model to grow beyond its company-owned clubs in Germany, Australia and Italy.
Popular activewear brand YoungLA is kicking off a multiyear deal with Gold’s Gym, blending bodybuilding heritage with modern training apparel.
ATN breaks down the biggest international fitness franchising moves of the past year, and analyzes what each could mean for the industry moving forward.
Gold’s Gym UK is under investigation by the Competition and Markets Authority over its membership-fee practices.
Gold’s Gym is opening the Southern California region to new franchise owners for the first time in 36 years.
Gold’s Gym has signed a master franchise deal to open 60 locations in Brazil over the next decade, with the first opening in 2026.
Gold’s Gym SoCal is bringing the Octagon LOAD training system to Glendale and Beverly Center after success in Fullerton.
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