Fitness Strength Training Boom Fueled by Community, Longevity, Experts Say Ani Freedman July 13, 2026 Share on Facebook Share on Twitter Share via Email From left: Kenny Santucci, Erin Oncken, Robert Sawhney and Angel Bajana (credit: Kate Jones Photo) The strength surge is driving operators to rethink their gym floors to prioritize accessibility and create community-first experiences The strength training boom is no passing… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Innovation Summit ATN Pro Gold's Gym Gyms strength training Watson Gym Equipment