Burn Boot Camp’s new Proud campaign celebrates strength, resilience and confidence at every age and features real members.
Comedian Ego Nwodim stars in and co-creates Solidcore’s first celebrity campaign, “Get Obsessed,” as the boutique fitness brand expands.
Assault Fitness launched “My Vacation Is No Vacation,” a gritty campaign rejecting wellness-lite trends amid a hardcore fitness resurgence.
Influencers can be highly lucrative for fitness brands, but there are important legal and business considerations to keep in mind.
The brand's “F*ck the Quick Fix. CrossFit Is the Cure" campaign is intentionally bold and brash, signaling CrossFit's new marketing strategy.
Mailchimp parent Intuit is making it easier to target and acquire customers, while Worldwide Golf taps Adyen for unified commerce options.
Jenna Hauca spoke with ATN about her vision for CrossFit, including why the brand is leaning into its hardcore fitness roots.
C-suite executives challenged outdated assumptions about women in fitness, suggesting a new approach that combines data and dialogue.
Ladder has added Jennifer Jacobs to its coaching roster, the fitness startup's latest move in its marketing war against Peloton.
As consumers become more distrustful of traditional ads and influencer-led content, online reviews figure to be more important than ever.
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