This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.
Led by former software engineer Shane McCarthy, boutique fitness giant Solidcore has embraced storytelling and outside-the-box thinking in its marketing and digital strategy.
As New Year's promotions flood the market, Retro Fitness is breaking from industry norms with a three-month trial aimed at long-term loyalty.
As New Year's motivation fades and gyms thin out, fitness brands are meeting consumers on Quitter’s Day with support and long-term habit building.
Artificial intelligence may be changing life fast, but one thing remains predictable: Equinox opening the year with a controversial advertising splash.
Featuring Daddy Yankee's hit "Gasolina," Zumba’s new global campaign taps into the pull of the right beat to keep people moving longer.
Jennifer Aniston headlines Pvolve’s new campaign as the boutique fitness brand adds a Headspace partnership and four-week New Year challenge.
Joe Jonas is partnering with Planet Fitness as gym brands battle for attention ahead of resolution season and the New Year's rush.
24 Hour Fitness is launching its “Results Your Way” strategy, highlighting personal training, remodeled clubs and recovery spaces.
Crunch's new “Feel More” campaign leans into music, nostalgia and social connection as Gen Z seeks community-driven fitness experiences.
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