Fitness Marketing

women speak on a fitness industry panel discussion
Barry’s, Flex, Les Mills & Whoop Talk Brand-Building in the Digital Era
woman works out with Nike equipment and clothing
How Nike, Gymshark Market to Fitness Consumers
man looks surprised at a living room full of clowns
Breaking Down the Best New Year’s Ad Campaigns in Fitness
woman performs an overhead press
Fitness & Wellness Brands Pivot From Influencers to Experts 
Maggie Lower and Edward Hertzman
From Values to Growth: Mapping the Future of Fitness
woman works out with an instructor in virtual reality
Endorphins Studios Launches as Next-Gen Content House for Fitness Brands 
Woman filming self for fitness video
The Fit Pro’s Approach to Self-Promotion in 2025
exterior shot of a Planet Fitness gym in Ohio
Planet Fitness Poised for Strong 2025, Analysts Say
Orangetheory Launches New Brand Strategy, Eyes Inclusive Fitness
Man using REP equipment
REP Fitness Launches First Brand Campaign, ‘Pursue Your Strength’