How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
A gym run by someone who doesn’t work out is a terrible idea, Elev8tion founder and self-proclaimed “meat head” Angel Bajana says. With nine locations and counting, he's off to a good start — and he has no plans to sell to private equity, despite persistent interest
The "Judgement Free" gym chain built an empire on appealing to newcomers with no-frills buildouts and a relaxed atmosphere. But as competition grows, Planet Fitness has sought to market itself to more hardcore fitness junkies while also staying true to its base
The low-price gym giant is making a big push to get people to skip speciality fitness studios and attend its classes instead
The Australia-founded Pilates franchise has big plans to scale in the U.S., but it's also pursuing European growth, teaming up with Poland's largest wellness franchise operator
Co-founder Jake Irion spoke to ATN about what sets the Pilates franchise apart in a saturated market, as the brand targets even more growth in the years ahead
The Australia-founded fitness franchise says the U.S. has become its top-performing market as it plans to enter NYC, Boston and more top American cities
i9 Sports and US Sports Camps, both owned by Youth Enrichment Brands, are courting families worn down by early specialization with a back-to-the-fun approach
One of the leading Crunch Fitness franchisees is on a nationwide expansion tear, backed by a recent $350 million strategic investment
Built around the concept of giving people access to reservable strength training pods, The Yard is streamlining workouts, boosting personal trainer earnings in the process
In an exclusive interview, Geisler speaks with ATN about his exit from Xponential, his decision to create Sequel Brands and what's next for the fitness and wellness franchisor
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