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JetSet Pilates has opened a Miami headquarters after a 546% membership surge and will launch regional training centers starting in 2026.
Entrepreneur Nicholas Marco turned his first Sweat440 workout into a thriving 30-location business built on trust, structure and passion.
Orangetheory is partnering with Hyrox to launch new new classes as the global fitness racing brand expands across gyms and studios.
A new Orangetheory campaign puts real progress first, using member stories to highlight truth over polished, inauthentic fitness marketing.
Inspired by her own pain-relief journey, Hanh To of Houston, Texas, turned her passion for Pvolve’s method into a thriving franchise operation.
JetSet Pilates and other boutique brands are merging fitness with luxury real estate, opening studios inside mixed-use developments.
Earn Your Stripes, a military-themed workout studio, is opening its door to franchising partners, looking to expand across the U.S.
FS8, the Australia-born, U.S.-based fitness brand combining Pilates, tone and yoga, is expanding into 10 new European cities.
After cutting brands from its portfolio, boutique fitness company Xponential Fitness is focused on deepening growth across StretchLab and BFT.
Australia-founded Studio Pilates International has five additional locations planned in Texas, and is eyeing expansion in other U.S. markets.
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